Since DANIELAS began, we have always believed in bringing our customers stylish, sophisticated, glamorous and elegant pieces made from the best quality fabrics at affordable prices. Our range includes gorgeous feminine cocktail dress, evening gowns, bridesmaid dresses, mother of the bride/groom outfits and bridal dresses.

Danielas is a small family operated business. We started with a simple stand at a Market in Melbourne’s Northern Suburbs in 1989. By the beginning 1990s we had opened our first women’s apparel store. From here we now operate 2 stores around Melbourne and an online store.

The key to Daniela’s success is providing our customers with exceptional customer service and offering a large range of glamorous and elegant pieces ranging from size 6 to 24 at an affordable price.  

Danielas has become the largest destination for ladies evening wear no matter what the occasion.